Online shopping has now become a favourite for many shoppers. Thus, as a business, you must begin to think about aligning your shop in a design that will engage shoppers and make the shopping experience a memorable one. Here, you must have your products well displayed so that from the time a customer enters your shop they’re glued to the end. Again, your fit-out strategies don’t have to break the bank.
The following are some of the cost-effective tips you can use to design your retail fit-out and boost your bottom-line.
Consider The products Prices
Most of the shoppers are price sensitive and therefore when displaying your products, you need to get those that are lowly priced near the entrance so that as the customers enter, they will be attracted by the pocket-friendly prices.
Again, where the traffic is high in store, display your highly priced products – out of the many people walking around there, you could get some who will be attracted and buy them.
What Are The Customer Preferences?
Studies show that when customers enter a store, they’ll most likely turn right. This is the side they consider most lucrative. Therefore, your fit-out should be such that you have the most enticing display on that side.
On this side, you also need to create a wandering journey, which would take the customers to all areas of the store. Thus, as they move ahead, they’ll be exposed to the products displayed on the shelves.
Consider Spacious Aisles
Ensure the aisles within the shop are spacious enough so that customers will comfortably walk through. For parents with strollers, or for the physically challenged, the display should be designed in a way that these can navigate through without hindrance.
Get the fast moving products at the eye level and ensure that there is a display at the end of the aisle. This encourages impulse buying.
Provide A Place To Sit
Depending on the setting of your shop and the type of customers your target, you need to think about a place where your customers can sit in the shop. Most of your customers might have walked around town and they’re tired.
Providing a place to sit shows that you care and again, they’ll have time to cast their eyes over your display and that is how they’ll end up shopping in big numbers. In future, when someone is looking for a specific product that you sell, they’ll not hesitate to come calling because you care.
Think About A Counter Checkout
Customers want to go shopping in shops, which have enough counter space where they can check-in, leave their bags and do their shopping.
Get A Fit Out Company
For you to get the best fit-out, you need a professional retail designer like Linqz Group who will use the available space and ensure a perfect display of your products.
A professional will use an innovative approach to develop practical designs that will enable your business to flourish.
The Fit-Out Design Should Be Easy To Change.
When designing your shop, make it easy for you to change the design any time you wish. Customers tend to get bored with the same layout. A quick change will add a spark of interest and thus customers will return for more because they anticipate some change.
Your shop fit-out will determine the kind of customers that you get and indeed the numbers. If you want to attract lots of valuable traffic, get intentional on your shop design. Go for a layout that will make a window shopper get inside your shop and buy.
