Day: March 15, 2019

Branding

How Do Marketers Create a Brand Scent?

We all have a set of smells which evoke memories or create the desire for something. That is because the sense of smell is the most important of the human senses. Smell can forewarn us of danger (smoke), remind us of a wonderful holiday (sun tan lotion) or make us hungry (the smell of fresh […]

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